Privacy Policy

Last Updated: May 18, 2026

Welcome to inFORM Metrics (“inFORM,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, protect, and manage personal information through our websites, mobile applications, assessments, analytics systems, and related services (collectively, the “Platform”).

This Privacy Policy is designed to align with applicable privacy laws and industry standards, including:

  • Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”)
  • Provincial privacy legislation where applicable
  • The General Data Protection Regulation (“GDPR”) principles where relevant
  • Child and youth data protection considerations applicable to sports and education environments

Because inFORM may be used by youth athletes, coaches, clubs, technical directors, trainers, and parents/guardians, we take privacy and data protection seriously.


1. Scope of This Policy

This Privacy Policy applies to:

  • Users of the inFORM website and applications
  • Soccer clubs, academies, teams, and organizations using the Platform
  • Coaches, technical directors, administrators, and evaluators
  • Players participating in assessments or receiving insights
  • Parents or legal guardians managing accounts for minors
  • Visitors interacting with our website or support channels

This Policy does not apply to third-party services, websites, or platforms not controlled by inFORM.

2. Information We Collect

We collect information necessary to operate, improve, and secure the Platform.

A. Account Information

We may collect:

  • Name
  • Email address
  • Organization or club affiliation
  • User role (coach, player, parent, administrator, etc.)
  • Login credentials
  • Profile information

B. Player Assessment Data

Depending on the modules used, we may collect:

Physical Assessment Data

Examples include:

  • Jump testing
  • Sprint timing
  • Agility testing
  • Movement analysis
  • Performance metrics
  • Computer vision-derived outputs

Technical Assessment Data

Examples include:

  • Passing accuracy
  • Shooting metrics
  • Ball control performance
  • Skill execution outcomes

Tactical Assessment Data

Examples include:

  • Decision-making responses
  • Scenario selections
  • Tactical awareness indicators

Mindset / Psychological Data

Examples include:

  • Questionnaire responses
  • Confidence indicators
  • Focus and resilience assessments
  • Self-reported reflections
Important: inFORM does not diagnose medical or psychological conditions and does not provide medical, psychiatric, or clinical advice.

C. Video, Image, and Sensor Data

Where enabled by the organization or user, we may process:

  • Uploaded videos
  • Assessment recordings
  • Images
  • Motion tracking data
  • Device metadata
  • AI/computer vision outputs

Video content may be processed using automated systems to generate performance analytics.

D. Usage and Device Information

We may automatically collect:

  • IP address
  • Browser type
  • Device identifiers
  • Operating system
  • App usage activity
  • Error logs
  • Session analytics
  • Cookies and similar technologies

E. Communication Information

We may collect information when users:

  • Contact support
  • Submit feedback
  • Participate in surveys
  • Communicate with us via email or forms

3. How We Use Information

We use collected information to:

  • Operate and maintain the Platform
  • Deliver player assessments and insights
  • Generate analytics and reporting
  • Improve coaching and development workflows
  • Personalize user experiences
  • Support club and organizational administration
  • Provide customer support
  • Improve AI and system performance
  • Monitor system integrity and security
  • Detect misuse, fraud, or abuse
  • Comply with legal obligations

We may also use aggregated and de-identified information for:

  • Product improvement
  • Research
  • Benchmarking
  • Statistical analysis
  • Platform performance optimization

Aggregated or anonymized information is not intended to identify individual users.

4. Legal Basis for Processing

Depending on jurisdiction, we process information based on:

  • User consent
  • Performance of contractual obligations
  • Legitimate business interests
  • Compliance with legal obligations
  • Protection of vital interests
  • Authorized organizational administration

Where consent is required by law, users may withdraw consent subject to operational or legal limitations.

5. Youth and Minor Privacy

inFORM may process information relating to minors participating in organized sports.

For users under the age required by applicable law:

  • A parent, guardian, club, or authorized organization may provide consent on behalf of the participant
  • Organizations using inFORM are responsible for obtaining any required parental permissions
  • We do not knowingly market directly to children
  • We do not knowingly sell personal information of minors

Parents or guardians may request access, correction, or deletion of eligible data subject to legal and operational requirements.

6. AI and Automated Processing

Some Platform features use automated systems, analytics models, and artificial intelligence technologies to generate insights or recommendations.

These systems may analyze:

  • Assessment performance
  • Questionnaire responses
  • Movement patterns
  • Longitudinal trends
  • Comparative benchmarks

Automated outputs are intended as developmental and informational tools only and should not be treated as definitive evaluations, medical conclusions, or guarantees of future performance.

Human review may still be required for coaching or organizational decisions.

7. Sharing and Disclosure of Information

We do not sell personal information.

We may share information with:

A. Authorized Organizations

Including:

  • Clubs
  • Teams
  • Coaches
  • Technical directors
  • Administrators
  • Trainers

Access is limited based on role permissions and organizational relationships.

B. Service Providers

We may use third-party vendors for:

  • Cloud hosting
  • Email delivery
  • Authentication
  • Analytics
  • Infrastructure
  • Payment processing
  • Customer support
  • Video or AI processing

These providers are contractually required to protect information appropriately.

C. Legal and Safety Purposes

We may disclose information where reasonably necessary to:

  • Comply with law or legal process
  • Respond to lawful requests
  • Protect rights or safety
  • Investigate fraud or abuse
  • Enforce agreements
  • Protect Platform integrity

D. Business Transfers

Information may be transferred as part of:

  • Merger
  • Acquisition
  • Financing
  • Corporate restructuring
  • Asset sale

Users will be notified where legally required.

8. International Data Transfers

Data may be stored or processed in jurisdictions outside a user’s province, state, or country, including the United States or other regions where our service providers operate.

These jurisdictions may have different privacy laws than the user’s home jurisdiction.

We take reasonable contractual and technical safeguards to protect transferred data.

9. Data Retention

We retain information only as long as reasonably necessary for:

  • Operational purposes
  • Assessment history
  • Organizational reporting
  • Legal compliance
  • Security and audit requirements
  • Dispute resolution

Retention periods may vary depending on:

  • User role
  • Organization agreements
  • Applicable legal obligations
  • Platform functionality

We may retain anonymized or aggregated information indefinitely.

10. Security Measures

We implement commercially reasonable safeguards designed to protect information, including:

  • Encryption in transit where appropriate
  • Access controls
  • Authentication systems
  • Role-based permissions
  • Infrastructure monitoring
  • Secure cloud environments
  • Logging and audit mechanisms

However, no system can guarantee absolute security.

Users are responsible for maintaining the confidentiality of their login credentials.

11. User Rights and Choices

Subject to applicable law, users may have rights to:

  • Access personal information
  • Correct inaccurate information
  • Request deletion
  • Withdraw consent
  • Object to certain processing
  • Request data portability
  • Limit processing in certain circumstances

Requests may require identity verification.

Certain information may be retained where legally required or operationally necessary.

12. Cookies and Tracking Technologies

We may use:

  • Cookies
  • Local storage
  • Analytics technologies
  • Session identifiers

These technologies help:

  • Maintain login sessions
  • Improve functionality
  • Analyze usage
  • Enhance performance

Users may manage browser cookie settings, though some Platform functionality may be affected.

13. Third-Party Services and Integrations

The Platform may integrate with third-party services including:

  • Authentication providers
  • Analytics providers
  • Communication tools
  • Video hosting or processing services
  • Cloud infrastructure providers

Use of third-party services may also be subject to those providers’ own privacy policies.

14. Accuracy of Information

Users and organizations are responsible for ensuring that submitted information is accurate and authorized for use.

Organizations using the Platform represent that they have appropriate authority and permissions to upload or manage participant data.

15. Professional and Medical Disclaimer

inFORM is a sports development and analytics platform.

The Platform:

  • Is not a medical device
  • Does not provide healthcare services
  • Does not provide psychological diagnosis
  • Does not replace professional coaching, medical, or mental health advice

Any insights, scores, trends, or recommendations are informational only.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Updated versions will be posted within the Platform or on our website with a revised effective date.

Continued use of the Platform after updates may constitute acceptance of the revised Policy where permitted by law.

17. Contact Information

For privacy-related questions, requests, or concerns, contact:

inFORM Metrics
Email: privacy@informmetrics.com
Website: inFORM Metrics

If required by applicable law, users may also have the right to contact their local privacy regulator or supervisory authority.

18. Organizational Responsibilities

Organizations, clubs, and administrators using the Platform are responsible for:

  • Obtaining required consents
  • Providing notices to participants
  • Managing authorized access
  • Ensuring lawful use of participant data
  • Following applicable youth privacy obligations
  • Using Platform outputs responsibly

inFORM acts as a platform provider and analytics service and does not assume responsibility for how organizations independently use assessment information outside the Platform.

19. Consent

By using the Platform, creating an account, participating in assessments, or submitting information, users acknowledge that they have read and understood this Privacy Policy and consent to the collection, use, and disclosure of information as described herein, subject to applicable legal rights and limitations.